A well-crafted SMS strategy can build a highly engaged text list, but people are protective of their personal information.

To get someone to share their number with you, there needs to be a clear value exchange.
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Why You Need a Launch Strategy: Avoid Wasting Time and Money

Without a clear launch strategy, your efforts to build an SMS list can easily fall flat. Simply asking people to sign up for your SMS list without offering them something of value often results in low engagement and wasted resources. 

Here’s why a strategic approach is crucial:

• Maximize ROI: A well-thought-out launch strategy ensures that every dollar and minute spent is working towards a clear goal. A solid plan helps you avoid unnecessary expenses and optimize your budget.
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• Build Momentum: Launching with a clear strategy creates excitement and anticipation. It’s easier to drive opt-ins when there’s a compelling reason for your audience to join your SMS list, such as the chance to win something or participate in a unique experience.
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• Target the Right Audience: With a launch strategy, you can focus on attracting subscribers who are genuinely interested in what you have to offer. This not only leads to a higher conversion rate but also ensures that your SMS list is filled with engaged and loyal customers.
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This guide will walk you through the two most effective methods to launch your SMS list by incentivizing with events or by integrating into your existing workflow.

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1. Launch with an Event: Create Buzz
and Drive Opt-Ins

Launching your SMS list with an event is a powerful way to encourage opt-ins. The key here is to be creative, offering your audience something they can’t resist.

‍Here are 3 examples how you can create buzz and drive opt-ins:
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Orchestrate a Giveaway

Everyone loves a good giveaway! Host a contest where entry is as simple as subscribing to your SMS list. Not only will this drive opt-ins, but it will also generate buzz around your brand. Consider offering something your audience will find valuable, like a free coaching session, access to an exclusive course, or branded merchandise.

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Run a Free Virtual Challenge

Engage your audience with a free virtual challenge that provides value and engages community. For example, if you’re a fitness coach, you could run a 7- day fitness challenge. To join, participants simply need to subscribe to your SMS list. Throughout the challenge, you can send daily tips, motivation, and exclusive content directly to their phones.

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Launch a Call-In Campaign

A call-in campaign can be a fun and interactive way to kickstart your SMS list. Use the SuperPhone® Greeting Sequence to set up a hotline with different prompts. When someone calls in, they’ll automatically receive a follow-up text and you’ll have the opportunity to engage with them in real-time.

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2. Launch with an Integration:
Seamlessly Blend SMS into Your Workflow

If you’re looking for a more automated approach, integrating SuperPhone® into your existing workflow is the way to go. By making SMS a part of your regular operations, you can steadily grow your list without the need for a big event.

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Here are 3 examples how you can launch with an Integration:

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Add a Phone Number Field to Your Data Capture Forms

If you’re capturing leads through your website, a landing page, or an email sign-up form, adding a phone number field can help you funnel contacts directly into SuperPhone®. This small tweak ensures that every new lead has the option to receive updates via SMS. It’s a simple way to grow your list without any extra effort on your part.

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Connect Your Shopify Store

If you’re selling products online, integrating SuperPhone® with your Shopify store is a game-changer. By collecting phone numbers at checkout, you can automatically add customers to your SMS list. Use this channel to send order updates, exclusive offers, and setup abandon cart, driving repeat business and customer loyalty.

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Integrate SMS with Email and Social Media

Take your marketing strategy to the next level by integrating SMS with your existing email and social media campaigns. You can send text message reminders about upcoming email newsletters, or follow up on social media posts with SMS-exclusive offers. By keeping your audience engaged across multiple channels, you’ll stay top of mind and build stronger connections.

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