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Introduction

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As a coach and professional speaker, Rocky Garza sought a mechanism to engage his audience beyond traditional methods. Rocky leverages SuperPhone® to send out his daily text message, known as The Daily Rock.

The Daily Rock serves as a daily reminder to his audience that "daily is daily," emphasizing consistent personal development without expecting anything in return. Dissatisfied with a previous platform lacking personalization, he stumbled upon SuperPhone® and was won over by the customizable number feature, especially tailored to the Dallas area.

Rocky's approach with SuperPhone® goes beyond metrics, with a focus on the impact and value provided to his audience. By incorporating SuperPhone® into his digital ecosystem, Rocky has created a unique space for daily engagement and thought-provoking discussions, fostering a sense of community around the “daily is daily'' mantra.

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Hear It From Rocky

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Building A Subscriber List

Rocky has ingeniously crafted a lead generation funnel that leverages different platforms, such as LinkedIn and Instagram, to engage and nurture a community of individuals seeking daily inspiration and motivation.

When operating on LinkedIn, Rocky initiates the connection process by reaching out to potential leads with a friendly message. This message directs them to a dedicated landing page, dailyisdaily.com, where they can input essential information like their name and email address.

Subsequently, these individuals enter Rocky's drip campaign, receiving a welcoming email introducing them to the community. This initiates a workflow that entices recipients with the prospect of receiving a daily text message.

On Instagram, Rocky adopts a more personalized and direct approach. He shares real-life success stories, such as an individual who, after a year of daily messages, decided to take a leap of faith and resign from their job. These posts are accompanied by a direct link to Rocky's SuperPhone® form where interested individuals can subscribe themselves.

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SuperPhone As A Value-Driven Tool

Rocky emphasizes that the primary purpose of his messages is to provide value. Unlike traditional marketing approaches, he refrains from bombarding subscribers with sales pitches. Instead, his focus is on delivering daily reminders that individuals are inherently good.

The daily engagement mechanism serves as a powerful means of impacting and uplifting the lives of his community members. With over a thousand individuals receiving daily messages, the ripple effect of shared content multiplies the impact, reaching a broader audience and fostering a community built on positive reinforcement and self-reflection.

“I think we have 12 or 1300 people who we send a message to every day. So, that's a thousand text messages a day. Let's say they share it with one person, that's 2000 people a day being affected over 365 days. That's a lot, like we're close to a million pieces of impact just from 1200 text messages we send on a daily basis, like that's that's pretty good.”

Rocky utilizes both the SuperPhone® web app and mobile app. He strategically schedules Updates through the web app due to its robust features. However, he primarily engages with people on the mobile app, or desktop app, ensuring flexibility in his interactions.

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Rocky's SuperPhone Funnel

Over 1200 contacts receive The Daily Rock text messages daily from Monday to Sunday. The messages are sent out at 8 AM CST on weekdays and 9 AM CST on weekends. The integration between text messages and emails is seamless, facilitated by Zapier.

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Conclusion

Rocky Garza's case study exemplifies how SuperPhone® has become an essential component of his coaching and speaking endeavors. By leveraging the platform to deliver The Daily Rock and fostering authentic connections, Rocky has created a movement centered around consistent personal development. SuperPhone® has proven to be a valuable tool, not just in individual engagement but also in facilitating leadership development within organizations. Rocky's case serves as an inspiring example of how SuperPhone® can be seamlessly integrated into various facets of personal and professional growth.

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