Soulection launched the Soulection Hotline to foster a more intimate connection with their fans. By integrating their Shopify store with their SuperPhone® they've been able to drive substantial revenue.
The team at Soulection recognized that relying solely on email communication would not lead them to the level of success they aspired to achieve. Realizing the need for a more impactful connection with their core audience, they forged a partnership with SuperPhone® to do just that.
Through this collaboration, Soulection has been able to nurture relationships that has led to an overall increase in brand loyalty. Soulection imported a list of over 20,000 contacts that they had been building well before initiating SMS marketing and SuperPhone® empowered them with a direct line to those supporters.
In addition to importing contacts, Soulection utilized SuperPhone features to continue growing their subscriber list. The first SMS Update they sent to a list of 25,000+ contacts generated $51,000+ in sales on a collection discount blast, resulting in a 76x R.O.S.S. (Return On SuperPhone® Spend). With only 4 updates, Soulection has generated $100,000+ in sales in less than 6 months, a more than 133x R.O.S.S.
Through their partnership with SuperPhone®, Soulection has been able to connect more deeply with their community and offer exclusive access to events, products, and content that are not available elsewhere. They are committed to fostering brand loyalty beyond transactional interactions by offering exclusive benefits to their text subscribers. By leveraging the power of SMS and SuperPhone®, Soulection has been able to scale their business more effectively while building a strong, engaged community of supporters.
“Since implementing SuperPhone® into our digital marketing strategies we have been able to more effectively scale our business while connecting deeper with our community. One of our favorite features by far is the seamless integration of third party apps, such as Shopify, which has allowed us to see in real time how the money invested into a campaign is creating amazing ROI. As a multifaceted entity, Soulection expects to make full use of our ability to group contacts based on our supporters’ interests, be them–music, live shows, merchandise, or our radio show.”
Joe Kay
Founder, Soulection
The team at Soulection recognized that relying solely on email communication would not lead them to the level of success they aspired to achieve. Realizing the need for a more impactful connection with their core audience, they forged a partnership with SuperPhone® to do just that.
Through this collaboration, Soulection has been able to nurture relationships that has led to an overall increase in brand loyalty. Soulection imported a list of over 20,000 contacts that they had been building well before initiating SMS marketing and SuperPhone® empowered them with a direct line to those supporters.
In addition to importing contacts, Soulection utilized SuperPhone features to continue growing their subscriber list. The first SMS Update they sent to a list of 25,000+ contacts generated $51,000+ in sales on a collection discount blast, resulting in a 76x R.O.S.S. (Return On SuperPhone® Spend). With only 4 updates, Soulection has generated $100,000+ in sales in less than 6 months, a more than 133x R.O.S.S.
Through their partnership with SuperPhone®, Soulection has been able to connect more deeply with their community and offer exclusive access to events, products, and content that are not available elsewhere. They are committed to fostering brand loyalty beyond transactional interactions by offering exclusive benefits to their text subscribers. By leveraging the power of SMS and SuperPhone®, Soulection has been able to scale their business more effectively while building a strong, engaged community of supporters.
“Since implementing SuperPhone® into our digital marketing strategies we have been able to more effectively scale our business while connecting deeper with our community. One of our favorite features by far is the seamless integration of third party apps, such as Shopify, which has allowed us to see in real time how the money invested into a campaign is creating amazing ROI. As a multifaceted entity, Soulection expects to make full use of our ability to group contacts based on our supporters’ interests, be them–music, live shows, merchandise, or our radio show.”
Joe Kay
Founder, Soulection