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Leveraging text message marketing for customer engagement and growth

WellWell, a leading plant-based food and beverage company, recognized the importance of staying connected with their customers in the fast-paced digital world. With the goal of providing functional beverages that truly function, WellWell implemented an innovative text message marketing strategy to enhance customer engagement and drive business growth.

This case study explores how WellWell successfully leveraged text message marketing through SuperPhone to expand their subscriber list and improve their overall marketing efforts.

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Cutting through the noise for targeted customer engagement

WellWell recognized the importance of a communication channel that could effectively reach their customers with targeted messages. To achieve this, they partnered with SuperPhone and integrated text message marketing into their overall strategy. Several tactics were employed, including social media integration where exclusive text-only discounts were offered to their social media followers, incentivizing them to join the SMS subscriber list and receive personalized offers.

WellWell also utilized SuperPhone's capabilities to automate the user experience, triggering messages during checkout and order delivery based on customer site activity, such as offering discounts or free shipping to create a sense of urgency and improve conversion rates. Additionally, WellWell implemented a user-friendly desktop sign-up option where visitors could easily subscribe to their text message program, similar to email sign-ups. Users entered their phone numbers and received a text message prompting them to complete the sign-up process, with WellWell emphasizing the benefits of signing up, including exclusive offers, updates, and personalized texts.

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