Benefits of SMS Automation

Personalization

Automation can help you create and manage content that deeply connects with your target audience, allowing you to personalize contact with customers based on their buying history and specific interests. Recurring messages that reflect customer preferences improve the customer experience and increase sales.

Reduce Human Error

When you have many moving parts to keep track of, it is easy for data entry errors to slip through the cracks and throw off your ability to segment your customers or ensure that they're receiving the right messaging at the right time. A marketing automation strategy can help you avoid these mistakes by ensuring that all your information is indexed and stored in one place.

Stay Top Of Mind

People don't just stop caring about your products—they may have gotten distracted by other things in their life and will eventually come back if they are reminded of what you have to offer. Marketing automation can help you stay on top of this.

Enhance Customer Journey

The easier it is for your customers to purchase from you, the more likely they will choose your products or services over your competition.

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Automation Strategies

Here are four strategies on how to connect with your customers during this year’s holiday season in a meaningful way.

Strategy 1

Collect Subscribers with Keywords Opt-Ins and QR Codes

SuperPhone can be programmed to respond to every incoming message that matches a defined string via hashtag, emoji, or regex. Defining a hashtag or emoji response will trigger a message immediately following the inbound receipt of the hashtag or emoji. You have the option to apply a tag to each matching inbound message.

You can also build a QR code and integrate it with your SuperPhone to give customers another way of opting into your list. Having several entry points will increase subscribers.

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Strategy 2

Optimize Your Customer Support

Transactional texts are great. Customers love to know if an item has shipped or delivered. Promotional pushes and new product launches are great campaigns for virtually every brand. But if you want to push your SMS marketing program into the future, you need to correspond directly with your customers in real-time. Syncing SuperPhone with your help desk allows you to do just that.

As customers get more comfortable interacting with brands over text, your support staff needs to be able to handle all the requests that come through—and triage responses accordingly. Two-way communication is the backbone of SMS. If a customer can text their favorite brand questions about their purchase or order status and get a quick response, it builds brand trust and loyalty.

Strategy 3

Collect Reviews and UGC

Encourage customers to share their love for your brand immediately after purchase. Automate your review requests and ask customers to submit them via SMS. It's easy to increase review collection and make it simple for customers to click and rate your product. Set up an automation that fires as soon as a product is delivered, requesting photos and reminding customers of your social channels.

Receiving this reminder as a text when the product is top of mind for the customer makes it much more likely to snap a photo on their phone. For customers who do leave a review, reward them with a discount code on their next purchase. And for all customers who engage with you by texting back a photo, segment them into a VIP list where you can target them as true brand loyalists for campaigns in the future.

Strategy 4

Set Up Workflow Automations

SuperPhone enables stores to integrate data from other apps to deliver personalized messages that are more likely to convert customers. The more you can set and forget, the more time you can take to dive into analytics to find out what's working and where you can make improvements.

For example, someone with a Shopify store can connect their store with SuperPhone. Once the Shopify store is connected, you will see a new group of automation triggers that can be used to fire messages based on events that occur in your store.

Additional Workflows To Consider Building

New Purchase

Triggered on orders/create webhook. Shopify fires this webhook when the new order is created.

Order In Transit

Triggered on fulfillment_events/create webhook when the event status is in_transit. Shopify fires this webhook when fulfillment item is in transit.

Order Delivered

Triggered on fulfillment_events/create webhook when the event status is delivered. Shopify fires this webhook when fulfillment item is delivered.

Checkout Started

Triggered on checkouts/create webhook. Shopify fires this webhook when new order checkout has started.

Fulfillment Created

Triggered on fulfillments/create webhook. Shopify fires this webhook when new fulfillment item is created.

Order Fulfilled

Triggered on orders/updated webhook when fulfillment_status is fulfilled. Shopify fires this webhook when all fulfillment items are successfully completed.