Nurturing prospective students is crucial for course creators looking to convert interest into enrollment.

SMS drip campaigns are an effective way to engage potential students by delivering timely, relevant information that guides them through their decision-making process.

An SMS drip campaign involves sending a series of automated text messages over a set period. These messages are designed to provide valuable content, answer questions, and build a relationship with your audience.

By creating an engaging campaign that resonates with your audience, you can multiply your revenue on autopilot.

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4 Steps to Create SMS Drip Campaigns‍

‍1. Define Your Campaign Goals
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‍Identify Your Objectives

Start by clearly defining what you want to achieve with your SMS drip campaign. Whether it's increasing course enrollments, providing detailed information about your offerings, or building brand awareness, having a clear goal will guide the entire campaign.
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Example Objective:
"Attract prospective students with a free e-book on career development to boost course enrollments."
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2. Develop a Lead Magnet and Capture Leads

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Create a Compelling Lead Magnet

Design a valuable and relevant lead magnet, such as a free e-book, webinar, or mini-course, that attracts your target audience. This lead magnet should provide immediate value and be closely related to your course content.
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Capture Leads

Use landing pages, social media ads, or your website to promote the lead magnet. Capture leads by asking visitors to sign up with their phone number in exchange for access to the lead magnet. This step initiates the drip campaign sequence.
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Example Lead Magnet:
"A free guide on '5 Essential Skills for Today's Digital Economy' to attract students interested in your tech courses."

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3. Segment Your Audience
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Understand Your Audience

Segment your audience based on their interests and stage in the decision-making process. This segmentation allows you to tailor your messages to resonate with different groups.
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Examples of Segments:‍

• New leads from the lead magnet
• Prospective students interested in specific course categories
  
• Warm leads who have interacted with previous content

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4. Plan and Execute Your Message Sequence
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Outline the Sequence of Messages

Create a sequence of messages that nurtures your leads. Start with a warm welcome, followed by engaging content that highlights the benefits of your course, testimonials, and a compelling call-to-action.
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Craft Engaging Content

Ensure each message is short, engaging, and informative. Include links to additional resources, such as course previews, articles, or videos, to provide deeper insights. Schedule the messages at optimal times based on your audience’s behavior and preferences.
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Example Message Sequence:‍‍

1. Welcome & Introduction

"Welcome to our community, <fname>! Here's your free guide on '5 Essential Skills for Today's Digital Economy.' Enjoy and stay tuned for more insights!"

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2. Course Information

"Curious about the next step? Explore our courses that can help you master these skills. Check out this video to learn more: [link]."

‍3. Testimonials

"Hear from our students! [Name] just landed their dream job after completing our course. Watch their story: [link]."

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4. Call-to-Action  

"Ready to take the leap? Enroll now and unlock your potential. Use code WELCOME20 for a special discount! [link]"

2 Sample SMS Drip Campaign Sequences

Example Sequence 1: Leadership Development Coach‍

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Message 1: Welcome & Introduction

"Hello <fname>! I'm [Coach's Name], your leadership development coach. Excited to partner with you on this journey to enhance your leadership skills! Let's start by discussing your current challenges. What's your top priority right now?"
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Message 2: Sharing Insights & Tools

"Great insights, <fname>! Here's a quick read on effective communication strategies: [link]. This can help you lead your team with clarity and confidence. How do you feel about implementing these strategies?"
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Message 3: Encouragement & Progress Check

"Hi <fname>, how's the leadership journey progressing? Remember, leadership is about continuous growth. What's one recent success or challenge you've encountered? Let's unpack it together!"
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Message 4: Next Steps & Goal Setting

"You're doing fantastic, <fname>! As we look ahead, let's set some actionable goals for the next month. Whether it's improving team engagement or strategic thinking, I'm here to support you every step of the way."
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Example Sequence 2: Career Transition Coach

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Message 1: Introduction & Initial Assessment

"Hi <fname> ! I'm [Coach's Name], your career transition coach. Excited to help you navigate your next career move! Let's start by understanding your current situation. What motivates you to seek a new direction?"
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Message 2: Resources & Self-Assessment

"Great to hear, <fname>! Here's a self-assessment tool to identify your strengths and areas for growth: [link]. Understanding these can help us tailor your job search and career planning. How did you find the assessment?"
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Message 3: Skill Building & Networking

"Hey <fname>, how's the transition process going? Let's focus on building key skills for your new role. Have you considered networking within your desired industry? I've got some tips to get you started: [link]."
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Message 4: Check-In & Career Path Planning

"You're making excellent progress, <fname>! As we continue, let's explore potential career paths that align with your skills and interests. What's one industry or role that excites you? Let's dive into how we can make that a reality."

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