As a coach, webinars are a key tool for engaging with your audience, showcasing your expertise, and driving business growth. But, ensuring high attendance rates can be challenging.

SMS reminders offer a powerful solution to this problem, helping you reach your audience in real time. Coach Daniel DiPiazza saw a ~10% increase in webinar attendance with SuperPhone® versus without SuperPhon® that resulted in $14k+ in one night.

In this blog, we'll explore how you can effectively utilize SMS reminders to boost webinar attendance.

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Why SMS Reminders Work

Text messages are read within minutes of being received, ensuring your reminders are seen quickly. Furthermore, SMS boasts an open rate of over 90%, significantly higher than email.

The immediate reach and high open rate coupled with a  level of personalization creates a more intimate connection with your audience that encourages them to engage with you.

Steps to Implement SMS Reminders for Webinars

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1. Collect Phone Numbers‍

Start by gathering phone numbers from your webinar registrants. Make this an optional field in your registration form, ensuring you comply with privacy regulations.

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2. Segment Your Audience

Segment your audience based on their registration date and interests. This allows you to tailor your reminders to different groups.

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3. Craft Compelling Messages

Keep your messages concise and to the point. Include the webinar topic, date, and time, and a call-to-action (CTA) like “Don’t miss out!” or “Join us live!”.

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4. Timing is Key

Send an initial reminder 24 hours before the webinar and a final reminder an hour before the start. This ensures your event is fresh in the minds of your attendees.

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5. Include a Direct Link

Make it easy for participants to join by including a direct link to the webinar in your message. This minimizes barriers to entry.

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Sample SMS Reminder Templates

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24-Hour Reminder:

   - "Hi [Name], just a quick reminder that our webinar on [Topic] is happening tomorrow at [Time]. Don’t miss out! Join us using this link: [Webinar Link]"

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1-Hour Reminder:

   - "Hi [Name], we’re starting our webinar on [Topic] in 1 hour! Get ready to join us live at [Time]. Click here to join: [Webinar Link]"

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By incorporating SMS reminders into your webinar strategy, you can significantly increase attendance. Remember to personalize your messages, time them effectively, and provide direct links to make joining as seamless as possible.

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