SMS & Social Media

Lead customers from your social profiles to your SMS campaigns. Social media may be how customers find you. SMS can be why they stay.
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TikTok Trends

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Social media engagement is abysmal, but social media is still a valuable marketing channel and should actively be managed. This year, go beyond Instagram and add an emerging platform into the mix.

TikTok is a powerful marketing tool with over 1 billion users worldwide, and statistics show that influencer engagement rates on TikTok outshine those on Instagram. According to Upfluence, TikTok micro-influencers had an average engagement rate of 17.96% compared to 3.86% on Instagram and 1.63% on YouTube.

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Strategy 1

Update Bio

Update your bio to reflect the most accurate information about your brand. Your SuperPhone number should also be in your bio, or added as a button.

Strategy 2

Quality Control

Take time on content creation. Quality graphics and video assets make a huge difference in how the general public perceives your brand and, in turn, your product or service. No matter which social media platform it is, your content should be intentional and offer the viewer a CTA (call-to-action).

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Tip

Influencer Marketing

If you're selling a product this holiday season, incorporating influencer marketing could give you a solid ROI. Influencers with highly engaged audiences can easily convert followers to dollars when the right products align with their brand. And the best part is that they are professional content creators and will do the hard work for you.

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Strategy 3

Keyword Campaigns

The easiest and most brand appropriate method of funneling traffic from social media into your text line is through a keyword. Using a hashtag or SuperBot response will make SMS marketing on social media a breeze.

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Benefits of Keyword Campaigns

• Promote an intro offer or other CTA
• Use custom keywords that compliment your brand
• Track which customers funneled in from social media using tags

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Strategy 4

Advertising

Use advertising to drive leads and retarget social media users who have shown interest in your product or service. Paid reach trumps organic reach and when used properly, digital ads can give your business quite a boost by raising awareness of your offering. Linking your ads to a CTA that incorporates your text line will give you a direct line of communication to an audience of prospective customers with a high likelihood of conversion.

Tip

Ads On Snapchat

Snapchat offers swipe to call or text ad campaigns allowing Snap chatters to seamlessly swipe up to call or text your business.

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