Creative marketing campaigns are the best ways to build your subscriber list.

Ecommerce Holidays in Q4

Halloween October 31st
Veterans Day November 11th
Thanksgiving November 24th
Black Friday (BF) November 25th
Cyber Monday (CM) November 28th
Christmas Eve December 24th
Christmas Day December 25th

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Strategy 1

Product Launches

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With the last quarter of the year being prime time for sales, it makes a perfect time to launch a new product or offer special holiday bundles. Plus, once subscribers are engaged, there is opportunity to upsell by introducing them to other products they may like.

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Strategy 2

Offer Free Shipping

Did you know that 49% of shoppers abandon their carts because of extra costs like shipping? Unexpected costs during checkout are the number one reason customers will abandon their shopping cart. Prevent this frustration with a free shipping plan in place during BFCM. While offering free shipping may mean footing the bill yourself, there are options to offset cost, like including a minimum purchase amount such as ‘free shipping on purchases of $75 or more.’

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Strategy 3

Use Retargeting To Convert Abandoned Customers

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It’s easier to convert a customer who has already expressed an interest in your product than to replace them with a new customer, which is why a retargeting strategy will help convert more sales on BFCM.

Here Are A Few Ways To Retarget Customers Effectively

Segment your audiences so you can retarget customers in different sales funnels
Send your best deals to loyal customers who are more likely to convert
Send a text with a discount immediately after cart abandonment occurs

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Strategy 4

Use FOMO To Offload Inventory

FOMO marketing taps into shoppers’ fear of missing out on deals and opportunities. When inventory is low, you can highlight stock levels to let customers know there are only a few items left to purchase. Another idea is to highlight missed opportunities by showing customers similar items that are still available for purchase once an item they viewed has sold out.