IVR & Voice Capabilities

With SMS becoming widely adopted, voice is one of the most powerful marketing tools at your disposal. Create a different experience with your audience with interactive voice sequences that gather data and keep your audience engaged. How creatively can you use IVR in your next marketing campaign?

Innovate & engage with IVR & voicemail

The possibilities are endless when incorporating voice into your SuperPhone campaigns. Give your audience the ability to call in and choose any number on the dialpad (1-9) and listen to a different mp3 upload of your choosing, or something as simple as a voice greeting to welcome them to the family. The possibilities are endless, just check out case studies from Miley Cyrus or Zayn’s to see some innovative ways of using this feature.

1-way or 2-way voice communication.
Ability to make & receive calls as well as listen to voicemails.
Ability to use personalized audio clips.

How voice can help

Take advantage of SuperPhone’s industry-leading voice capabilities. The robust feature list for IVR and voicemail capabilities allow users to get as creative as they can dream of when planning campaigns.

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Introduction

Previously our users were able to either play a voice greeting or forward incoming calls to external phone numbers. With Call-In Greeting we’re taking the voice experience to a completely new level. Based on experience with superusers like Miley Cyrus and Zayn but also many corporate businesses, we’re launching a system that allows you to build an interactive voice sequence within a few minutes. Read on to learn how Miley won a marketing beta testing this technology and how some of our commerce customers are already optimizing customer support with it.

Backstory

Back in 2019 Miley Cyrus’ team contacted us about doing a call-in campaign that had never been done before. Miley wanted to create an interactive voice experience for her fans to promote her upcoming album. Fans would call in and hear her voice. Then they could press anything from 1 to 9 to hear a snippet of the album. To learn more about the campaign, check out our case study here! Media Post loved the campaign so much, they awarded one of their prestigious marketing awards to Miley’s team and us.

The concept soon became popular and campaigns such as those of One Direction star Zayn and UK artist Jaykae became widely successful.

It was clear to us that those custom voice campaigns should be made accessible to all users in the most simple way possible because interactive voice sequences don’t just work for major artists but really any business out there that wants to guide callers through different funnels to make customer support more efficient.

Launching Incoming Calls

Call-In Greeting combines our previous features “Call Forwarding”, “Voice Greeting” and “Do not Disturb” but adds support for many more options - more on that below. If you’ve been using any of those features in the past we have already migrated your previous experience over and you don’t need to do anything for it to work just like before. We do however encourage you to check out the new features here to get inspired by the new possibilities!